Proximity announces strategic relationship with ITS Technology Group

April 20, 2021

Joint marketing initiative will accelerate demand from businesses and attract more carriers to connect with Liverpool City Region          

Oxford, UK – 19 April 2021: Proximity Data Centres Limited, the UK’s fastest growing regional edge colocation data centre provider, today announced a strategic marketing partnership with ITS, a leading UK wholesale provider of full fibre infrastructure. 

The partnership follows the announcement of a joint venture between ITS, the Liverpool City Region (LCRCA) and construction partner NGE in February. The joint venture will deliver a 212km high-capacity dark fibre network across Liverpool City Region’s six local authority areas and is a programme that will support and accelerate digital transformation across the region.

As part of the initial phase, a resilient fibre backhaul network is being built, connecting three transatlantic cables and major economic clusters in each of the local authority areas.

As part of this phase, Proximity Data Centres will include the fibre infrastructure as a core component of its North West go-to-market colocation data centre strategy which has recently seen the opening of two strategically located edge colocation data centres in Liverpool and Chester. 

The company has a growing pipeline of enterprise business, cloud provider and content delivery organisations requiring additional colocation capacity to enable them to move time-sensitive data and applications closer to customers and users. 

Commented John Hall, Managing Director – Colocation, Proximity Data Centres. “Diverse, high speed carrier fibre networks connected to high quality edge colocation data centres like Proximity’s are going to be essential for ensuring thousands of businesses in the Liverpool City Region get reliable access to low latency, highly responsive applications and services. The dark fibre infrastructure is pivotal to all of this and we are therefore delighted to support ITS in bringing this game changing project to fruition.   

“Moving IT systems and cloud hosting into secure data centres located much closer to target customers and users will allow businesses and industries to scale IT resources to suit actual demand. This will reduce data transit costs by not having to backhaul large volumes of traffic to data centres hundreds of miles away, while at the same time maximising business agility, operational efficiencies and security.”

Daren Baythorpe, CEO of ITS, added: “There is pent up demand from carriers looking to light up new fibre in this digitally underserved region. Once completed, the network we are building will enable them and ISPs to provision gigabit capable broadband services to local authorities, businesses and consumers across the six local authority areas. This comprises around 40,000 businesses and a combined population of over 1.5 million.  

“Our joint marketing initiative with Proximity will help drive and support demand in the region from existing and new businesses for world class digital infrastructure, attracting more carriers, boosting local investment and creating more jobs along the way.” 

Proximity’s growing network of UK regional edge data centres will expand to 20 sites within the next 12 to 18 months. This will enable the company to offer UK-wide coverage with all its edge data centres selected for their proximity to major conurbation areas.  Its scalable edge facilities meet individual customer requirements, from specific regional data centre services through to multi-site rollouts. Built to tier 3 industry standards and ISO 9001 Quality, 14001 Environmental and 27001 Security compliant, all data centre grid electricity is sourced from 100% renewable providers. In addition, each data centre develops renewable energy solutions, including battery storage, solar and wind power wherever possible.  


About Proximity Data Centres

Proximity Data Centres operates a rapidly growing trusted network of regional carrier-neutral edge data centres across the UK. These allow clients to locate their data in local markets, close to the data end user. By choosing Proximity’s network of edge data centres enterprise, public cloud and content service provider organisations maximise competitive edge through reduced latency, enabling improved response times and reduced transit costs. 

The company is fully committed to providing energy efficient and sustainable facilities which are built to tier 3 industry standards and are ISO 9001, 14001 and 27001 compliant. Full on-site support, transition and onboarding is provided to customers. For maximum convenience, a straightforward customer contracting model is provided with a single set of SLAs covering one or multiple sites, as required. Scope of services is tailored to suit regional demand.   

About ITS Technology Group

ITS is a leading UK wholesale network provider, delivering and managing gigabit capable full fibre networks across the UK through its innovative Faster Britain programme. 

The company exists to ensure the UK has the best full fibre networks, to provide the best gigabit capable connectivity and broadband to UK businesses through its growing partner community. This enables opportunity, progress, exploration, creativity, innovation and commerce.

Further Information:

Proximity Data Centres

T: +44 (0)3300 250 138

[email protected]

Press Contact:

Nigel Parker

Fulfil Communications

T: +44 (0)7778 872457

Email: [email protected]

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